I design digital products that are simple to understand, easy to use, and built around real business goals. My work sits between product strategy, UX, UI, and front end, helping teams figure out not just what to build, but why.
I work AI first and prototype in code whenever possible. A working product answers more questions than a static design, so I like getting ideas into people's hands early and improving them through feedback.
I'm interested in the details that people remember without noticing. Clear language, thoughtful interactions, and products that feel obvious from day one. That's usually the difference between something that looks good and something people genuinely enjoy using.
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15+
Years designing digital products
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8
Products shipped end to end
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3M+
On-chain transactions designed for
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$61M+
Raised by products I've designed
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6
Industries, fintech to hospitality
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100%
AI-native practice
Principles
People before products.
Every good product starts with a real human problem, not a feature list. I start with how people actually live, work, and decide, then design the simplest thing that genuinely helps. If it doesn't make life meaningfully better, it doesn't belong.
Clarity over cleverness.
If people need a manual, the design isn't done. The best interface is the one nobody has to think about, and getting there takes more iterations than anyone admits. Good judgment matters most when time, tech, and budgets push back; that's where the craft shows.
Systems, not screens.
Single screens win likes; systems ship products. I design the rules first and the exceptions second, so the hundredth screen is as considered as the first and the team can build without the product drifting.
Ship to learn.
A live product teaches more than a perfect file. I prototype with real tools, increasingly AI-native ones, because working software answers questions that mockups can only pose. Elegant solutions come from exploration, not deliberation.
Experience
- Premonday
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AI Native Designer & Builder
Lead a design-led studio, shaping brands, websites, and digital products from strategy through launch.
- Alpha Four
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Technical Design Lead
Led hands-on product and UX design with a cross-functional team of 3 designers and 12 developers, delivering a community and bookings platform for 20,000+ paying entrepreneurs.
- Astral Money
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Co-Founder
Co-founded and designed a financial product from zero to one, securing $1.75M+ in funding before the Terra/Luna crash. Helped the Terra chain rebuild and recover funds.
- Swwwift
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Senior Product Designer & Builder
Shaped the early product experience, UX foundations, and design direction with founders and engineering.
- Add to Event
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Senior Product Designer
Rebranded & designed core marketplace flows connecting event planners with suppliers.
- Passion Digital Ltd.
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Senior UX Designer
Brought UX and conversion-focused design to client websites and digital campaigns.
- Totally Communications Ltd.
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Design Lead
Led interface and product design for bespoke client web and app builds.
Stack
Design
- Figma
- Framer
- S Spline
- Blender
AI
- Claude
- Claude Code
- MJ Midjourney
- ElevenLabs
- v0
Code & terminal
- Cursor
- VS VS Code
- Warp
- GitHub
- Vercel
- Supabase
Motion
- J Jitter
- Rive
- S Supercut
Workflow
- Notion
- Linear
- Raycast
- Arc