I build clear, human-centered digital products, working across strategy, UX, and visual design with a strong bias toward simplicity, systems thinking, and outcomes that move the business. Nine years in, I've partnered with startups, scale-ups, and established teams to ship products end to end, from the first discovery workshop through design systems, working prototypes, and launch. I've sat on every side of the table, founder, design lead, and solo partner, so I know what it costs to ship the wrong thing and what it takes to ship the right one.

I deliberately work AI-native, building working software instead of static mockups, because a thing you can touch settles arguments that documents never will. Most weeks that means moving between Figma and a code editor before lunch, testing ideas at the speed people can react to them. The tools change constantly; the job doesn't: understand the problem deeply, explore wider than feels comfortable, and ship the simplest thing that works beautifully.

I care about the unglamorous parts, naming, empty states, error copy, the hundredth screen nobody demos, because that's where products actually live or die. I like founders with strong opinions, teams that argue in prototypes rather than decks, and roadmaps honest enough to change. Good taste matters most where real constraints push back, deadlines, legacy code, regulation, and that's exactly where I do my best work. If a product needs to feel obvious on day one and still hold up at scale, that's the brief I want.